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Carmen Borgonovo
Creative Direction • Brand Consultancy

Carmen began her career at Harper’s Bazaar in NY and after several years in the business was appointed Accessories Editor at Vogue magazine In 1996.

Carmen also worked at W magazine as Accessories Director overseeing the accessories pages for the magazine, and launched W jewellery magazine as Editor-in-Chief.

In 2004 Carmen made the move to Europe, joining the Tods group as Fashion Director of Hogan, working with their design, marketing, and wholesale teams, and later moved to London and became Senior Style Editor at Harper’s Bazaar UK overseeing the front of book style pages and styling jewellery, fashion and celebrity pages.

In January 2013 Carmen joined as Fashion Director where she oversaw the buying and creative team.

Carmen currently continues to be a Contributing Editor to British Harper’s Bazaar and US Elle and regularly comments on trends and fashion.

Barefoot Chic works collaboratively with its clients to assist them in reaching their goals of building strong commercial brands with international credibility, and offers a tailored, full-service consulting package that includes:

• Branding
• Merchandising
• Positioning Analysis
• Pricing Analysis
• Market Analysis
• Launch Strategy
• Sales Strategy