About

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BAREFOOT CHIC is a Fashion Sales and Consultancy Office that specialises in Designer Swim and Resort Wear.
Based in London, the Showroom works with over 300 of the greatest Department Stores, Boutiques and Online stores, as well as with the top Luxury Resorts worldwide.
BAREFOOT CHIC offers a ‘hands on’ and ‘hand holding’ approach to support brands through their growth and expansion and provides clients with a tailored and full-service representation.

Joana de Noronha
Founder • Commercial Director

Joana grew up in Portugal and has lived and worked in New York and Rio de Janeiro, before moving to London in 2001.

Joana worked in Sales for Diane von Furstenberg during a pivotal time for the brand’s expansion in Europe, Eastern Europe, Middle East and Asia and helped to establish it as a heavy weight in the ready-to-wear and resort markets.

She then joined heidi klein as Head of Wholesale where she grew their UK and International wholesale business exponentially, signing key accounts for the brand.

Filipa Rosa
COO • Partner

Filipa joined Barefoot Chic in January 2015 as a partner and COO to work on the Operational and Financial aspects of the business, and create a stable platform that will enable Barefoot Chic to grow to the next level.

Filipa moved to London in 2001 where she has worked in 4 of the world’s top tier banks, in Investment banking, within their fixed income and equities division.

As a side business she is also an Angel Investor in several small businesses and start ups.